‘Iron Cowboy’ James Lawrence Is Attempting 100 Consecutive Ironmans

5 several years back, James Lawrence did the difficult. In excess of the training course…

5 several years back, James Lawrence did the difficult. In excess of the training course of 50 days, the endurance athlete finished 50 consecutive Ironmans. If you’re not common with triathlons, that’s a 2.4-mile swim, 112-mile bike journey, topped off with a whole 26.2-mile marathon. The work landed him in the Guinness Planet Records with several achievements that have not been touched because. That is until eventually now: Lawrence is attempting the impossible yet again, despite the fact that this time he’s doubling it. Which is right, he’s aiming to complete 100 consecutive Ironmans this time. “I didn’t feel 75 seemed difficult ample,” Lawrence tells Men’s Journal, when questioned how he ultimately arrived to the variety. The phrase is said with the no-nonsense angle and steely aim that’s earned him the moniker the Iron Cowboy. “And due to the fact why not?”



Lawrence is at present in the midst of the Hurculean work in his household point out of Utah, surrounded by his team—wife, Sunny, and five youngsters. We spoke with the Iron Cowboy about how he’s coaching, recovering, and staying mentally in good shape to full the Conquer 100 problem.

How ‘Iron Cowboy’ James Lawrence Prepped to Tackle 100 Consecutive Ironmans

Men’s Journal: How did the concept of the Conquer 100 start out?

James Lawrence: I’d say I to start with regarded as it two decades ago. My human body was having to a spot the place it was fully recovered from the 50 attempt. I was beginning to crave some thing new—something even larger. Now that I’d accomplished the 50, accomplishing extra grew to become possible. On reflection we started out to see some of the logistical and schooling faults we built. There were being obvious factors we could put into action to drive the boundaries more.

What form of a bodily toll did 50 Ironmans consider on your human body?

There was a tear in my shoulder I had to deal with only five days in. I made severe tendinitis in my legs, as very well as foot blistering and toenail loss. I consider I dropped 6 of my 10 toenails in excess of the system of it. I was encountering overall body deterioration throughout, but you just had to master to offer with it. You master how to manage ache. The largest fallout I dealt with was totally numb fingers and toes following finishing. It probably took me 6 months, if not a 12 months, for me to get that emotion back again. And now that I have it back, I’m capable to get back again out there and attempt something outrageous yet again.